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Marco Genna

Restaurant consulting

Menus that a kitchen can actually execute, costed to the last gram.

A menu is not a list of dishes. It is a set of promises about what the kitchen can repeat on a busy Saturday, at a cost that leaves something behind.

The last engagement ran three months: a complete à la carte menu with the food cost worked out for every dish, written for the brigade that was already there.

I have done a number of consultancies in Romania. The ones that worked were the ones where the owner actually wanted the menu changed, not just written.

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